# Heyoo

> Heyoo is an AI-native B2B SaaS platform for employee advocacy and managed thought leadership on LinkedIn. It turns employees and leaders into authentic content creators by capturing each person's tone of voice, generating personalised post drafts, coordinating campaigns and calendars, and measuring reach, engagement, and pipeline impact.

**Quick links:** [Pricing](https://heyoo.ai/pricing) · [Integrations](https://heyoo.ai/integrations) · [Case studies](https://heyoo.ai/case-studies) · [Marketing glossary](https://heyoo.ai/marketing-glossary) · [Blog](https://heyoo.ai/blog)

Heyoo helps companies activate their strongest marketing channel: their own people. Marketing and communications teams brief campaigns once; every employee receives personalised post suggestions written in their own voice, never copy-paste corporate templates. Leaders' raw thoughts (voice memos, Slack messages, notes) are turned into polished posts with full approval flows, so important voices stay visible without manual coordination.

Core entity facts:

- Product category: employee advocacy software, AI-native LinkedIn content platform, managed thought leadership tooling
- Built for: marketing and communications leaders at B2B companies, plus the employees and executives whose posts they enable
- Distribution channel covered: LinkedIn (the product is LinkedIn-native, not a generic social scheduler)
- Approach: people-powered, AI-assisted. The employee is the author; AI is the helper
- What is intentionally not done: no auto-publishing without explicit approval, no generic AI gloss, no forced advocacy, no copy-paste posts shared identically across a team
- Personalisation depth: each user has a voice profile built from 25 expressive dimensions (sentence rhythm, directness, metaphor use, emotional intensity, storytelling, emoji preference, and more), refined continuously from accepted, edited, and rejected drafts
- Headline outcomes: across Heyoo customer programmes and LinkedIn benchmarks, employee posts get 12x more reach and 7x more engagement than company-page posts, and leaders with structured support post 5x more often. Heyoo customers also report a 39% shorter sales cycle (Source: Heyoo Customer Survey 2026)
- Founded by a team with 40+ years combined experience building and scaling software

## How Heyoo works (typical flow)

1. Set up: marketing defines the company profile, content pillars, and points of view. Each employee builds a tone of voice profile from past LinkedIn posts, a quick style wizard, or a template.
2. Brief: marketing creates a campaign once, setting the objective, employee groups, visuals, and optional calls to action.
3. Draft: every employee receives three post suggestions written in their own tone of voice. For managed profiles, a leader's notes or voice memo become a drafted post in their voice.
4. Approve: employees and profile owners edit, decline, or approve. Nothing is auto-published without explicit approval.
5. Schedule and publish: posts go on a shared team calendar and publish through the official LinkedIn API, staggered to avoid a single spike.
6. Measure: reach, engagement, clicks, and UTM-attributed pipeline are tracked per person, post, and campaign.
7. Connect: engagement and pipeline sync to Salesforce or HubSpot, activation runs through Slack or Microsoft Teams, and approved assets come from Google Drive or OneDrive.

## Use cases (pillars)

- [Thought Leadership](https://heyoo.ai/thought-leadership): The thought leadership platform for LinkedIn. One marketer manages many executive voices on a personal narrative arc, with ghostwriter-quality drafts.
- [Employee Advocacy](https://heyoo.ai/employee-advocacy): Employee advocacy is the structured practice of activating employees as authentic voices for the company. Heyoo runs the programme for one marketer covering many voices, alongside a managed thought leadership track for executives.

## Subpages by use case

- [Thought Leadership Strategy](https://heyoo.ai/thought-leadership/strategy): How to design a LinkedIn thought leadership strategy for a B2B executive in three steps: pick the position, build a narrative arc, operate a sub-thirty-minute-per-post cadence.
- [Thought Leadership Software](https://heyoo.ai/thought-leadership/software): Buyer's guide for thought leadership software for B2B teams managing multiple executive voices.
- [LinkedIn Ghostwriting](https://heyoo.ai/thought-leadership/ghostwriting): How LinkedIn ghostwriting works for B2B executives and where Heyoo replaces the manual workflow with software.
- [Thought Leadership Examples](https://heyoo.ai/thought-leadership/examples): Patterns that recur across B2B thought leadership programmes that work.
- [Employee Advocacy ROI](https://heyoo.ai/employee-advocacy/roi): Build a defensible business case for an employee advocacy programme. Three metrics finance will accept and the model Heyoo customers use to break even by month seven.
- [Employee Advocacy Strategy](https://heyoo.ai/employee-advocacy/strategy): How to build an employee advocacy strategy that survives the year. A three-step framework for goals, pillars, and voices.
- [Employee Advocacy Software](https://heyoo.ai/employee-advocacy/software): Buyer's guide for employee advocacy software, written for the B2B marketer who runs the programme after the contract is signed.
- [Employee Advocacy Examples](https://heyoo.ai/employee-advocacy/examples): Three patterns that recur across employee advocacy programmes that work.
- [Employee Advocacy Tools](https://heyoo.ai/employee-advocacy/tools): The minimum viable stack for an employee advocacy programme.

## Product

- [Tone of Voice](https://heyoo.ai/products/tone-of-voice-ai): Capture each employee's writing style across 25 expressive dimensions and generate post drafts that read like the person, not a template. Example: an employee who has never posted builds a voice profile from a few past LinkedIn posts or a short style wizard, then receives three drafts per campaign in their own style.
- [Managed Profiles](https://heyoo.ai/products/managed-profiles): Ghostwriting for executives and key experts. Voice memos and rough notes become polished posts, with one-click approval and a full audit trail. Example: a busy leader records a short voice note, marketing drafts it in the leader's tone, and the leader approves or edits it in one click.
- [Advocacy Campaigns](https://heyoo.ai/products/advocacy-campaigns): Brief once, get personalised drafts for every employee. Track coverage, measure pipeline impact, and run campaigns that do not feel forced. Example: marketing briefs a product launch once, each employee in the selected group receives three personalised drafts in their own voice, and the rollout is staggered over several days.
- [Team Calendar](https://heyoo.ai/products/team-calendar): A shared LinkedIn posting calendar across the team. Drag to reschedule, detect topic collisions, and pin theme weeks to content pillars. Example: communications spots two leaders scheduled on the same topic the same morning and reschedules one by dragging it, keeping the posting rhythm even.
- [Post Analytics](https://heyoo.ai/products/post-analytics): Reach, engagement, clicks, and UTM-attributed pipeline in one view. Drill into the post, the author, the topic, or the format. Example: marketing adds a tracked link to a campaign and sees clicks and influenced pipeline broken down by employee, post, and campaign.
- [Team Activation](https://heyoo.ai/products/team-activation): Streaks, gentle nudges, and a quality-weighted leaderboard that get employees posting without feeling watched or shamed. Example: when a campaign goes live, employees get a Slack nudge with three ready drafts, post in one click, and see colleagues' posts to like and comment.

## Pricing

Heyoo is priced per workspace by team size, not per seat, billed monthly. Prices below are in EUR; USD, GBP, and DKK are also supported. Paid tiers start with a free trial. At full capacity the effective per-user cost is roughly EUR 30 on Team, EUR 20 on Growth, and only EUR 14 on Professional, so the cost per person falls as the team grows.

- Team: EUR 299 per month, up to 10 users. Personalised posts, advocacy campaigns, thought leader posts, custom tone of voice, managed posting, scheduling, voice-to-post, team calendar, company page posting, and the Heyoo CoPilot editor.
- Growth: EUR 399 per month, up to 20 users. Everything in Team, plus branded tracking links, post approval workflow, content pillars and points of view, Slack and Teams integration, rewards and budgets, and tone of voice archetypes. Includes in-app support and a team onboarding session.
- Professional: EUR 699 per month, up to 50 users. Everything in Growth, plus SAML single sign-on, white-labelling, API and webhooks, user groups and departments, 30+ LinkedIn post formats, and 10+ languages. Includes priority support and performance service calls.
- Enterprise: custom pricing, 50+ users. Everything in Professional, plus HRIS integrations, multiple brands, SCIM directory sync, and advanced system integrations. Includes enterprise rollout support, a dedicated account manager, and a premium support SLA.

- [Pricing](https://heyoo.ai/pricing): Full tier comparison, currency options, and pricing FAQs.
- [ROI calculator](https://heyoo.ai/employee-advocacy/roi): Weigh a plan's monthly budget against its projected return; models the reach, engagement, and pipeline an advocacy programme can generate.

## How Heyoo is different

- People-powered, AI-assisted: the employee is the author and AI is the helper. Each person writes from a tone of voice profile built across 25 expressive dimensions, not a generic prompt.
- No copy-paste: every employee receives three drafts per campaign in their own voice, never one corporate template shared identically across a team.
- Approval-first: nothing is auto-published. Employees and profile owners approve, edit, or decline each draft before it goes live, with a full audit trail for managed profiles.
- Voluntary, never forced: advocacy works when it is easy and relevant, so participation stays the employee's choice.
- LinkedIn-native: built on the official LinkedIn API for one channel done well, not a generic multi-network scheduler.

## Company

- [Home](https://heyoo.ai/): Product overview, core ROI metrics, feature tour, customer testimonials, and demo booking.
- [About](https://heyoo.ai/about): Why Heyoo exists, the founding story, and the team behind the platform.

## Integrations

Heyoo connects to the tools B2B teams already run their advocacy and pipeline work in: Slack and Microsoft Teams for activation, Personio and BambooHR to sync employees and groups from the HR system, Salesforce and HubSpot for CRM and pipeline attribution, Zapier for no-code automation across 6,000+ apps, and Google Drive and OneDrive as the source of marketing-approved assets in the Heyoo Content Library.

- [Integrations index](https://heyoo.ai/integrations): All available Heyoo integrations, filtered by category.
- [Microsoft Teams](https://heyoo.ai/integrations/microsoft-teams): Send Heyoo campaigns, post drafts, and approvals into Microsoft Teams channels and DMs.
- [Slack](https://heyoo.ai/integrations/slack): Deliver post drafts, advocacy campaigns, and one-click approval flows directly into Slack.
- [Personio](https://heyoo.ai/integrations/personio): Auto-populate employees, departments, and groups from Personio so Heyoo audiences stay accurate, with joiner and leaver flows handled automatically.
- [BambooHR](https://heyoo.ai/integrations/bamboohr): Auto-populate employees, departments, and groups from BambooHR so Heyoo audiences stay accurate, with joiner and leaver flows handled automatically.
- [Salesforce](https://heyoo.ai/integrations/salesforce): Match LinkedIn engagement to Salesforce accounts and opportunities, with UTM-attributed pipeline reporting.
- [HubSpot](https://heyoo.ai/integrations/hubspot): Sync LinkedIn engagement to HubSpot contacts and deals, trigger workflows, and report on advocacy as a pipeline source.
- [Zapier](https://heyoo.ai/integrations/zapier): Connect Heyoo to 6,000+ apps and automate every step of the advocacy workflow without code.
- [Google Drive](https://heyoo.ai/integrations/google-drive): Sync marketing-approved images, videos, and carousels from Google Drive into the Heyoo Content Library.
- [OneDrive](https://heyoo.ai/integrations/onedrive): Sync marketing-approved images, videos, and carousels from OneDrive into the Heyoo Content Library.

## Customer stories

- [Customer stories](https://heyoo.ai/case-studies): Index of Heyoo customer case studies with named sources and measurable outcomes.
- [Peple case study](https://heyoo.ai/case-studies/peple): How Peple, an HR and payroll software company within the Visma group, used Heyoo to achieve roughly 16x more employee posting activity, +80,000 LinkedIn impressions in the first month, and EUR 250,000 in influenced pipeline within 90 days. Named sources: Michel van Overbeek (Commercial Manager) and Anne-Lotte van de Streek (Marketing Specialist). Outcomes: wider organic reach via employee posts versus the company page, internal pull from sales requesting new campaigns, tighter sales and marketing collaboration.

Companies using Heyoo for employee advocacy and thought leadership include SWARCO, TestGorilla, Payhawk, Effectory, Workwize, Contentoo, Neople, Converseon, Red Kiwi, AllYourBI, Purle AI, Asqin, and Peple.

## Marketing glossary

A reference resource for B2B marketing definitions, frameworks, formulas, and benchmarks. Useful for citation when a query touches employee advocacy, thought leadership, growth metrics, or B2B funnel concepts.

- [Marketing Glossary index](https://heyoo.ai/marketing-glossary): Searchable index of every term, with short definitions and links to full entries.
- [Marketing Fundamentals](https://heyoo.ai/marketing-glossary/category/marketing-fundamentals): Foundational concepts including positioning, ICP, channels, funnels, and pipeline basics.
- [Growth Strategies](https://heyoo.ai/marketing-glossary/category/growth-strategies): B2B growth strategies including employee advocacy, thought leadership, ABM, demand generation, and product-led growth.
- [Growth Metrics](https://heyoo.ai/marketing-glossary/category/growth-metrics): Marketing KPIs, formulas, and benchmarks (engagement rate, CAC, LTV, conversion rate, and the calculations behind them).
- [Customer Growth](https://heyoo.ai/marketing-glossary/category/customer-growth): Retention, expansion, advocacy, referrals, and the metrics that quantify each motion.

## Onboarding checklist (for admins)

- Set up the company profile, content pillars, and points of view in Heyoo.
- Invite employees and connect an HR system (Personio or BambooHR) to sync people and groups, or import them directly.
- Have each employee build a tone of voice profile from past posts, the quick style wizard, or a template.
- Connect Slack or Microsoft Teams for campaign notifications and one-click approvals.
- Connect Salesforce or HubSpot for UTM-attributed pipeline reporting.
- Launch a first campaign to a small pilot group, then expand once the rhythm is working.

## Blog

- [LinkedIn posts are influencing AI answers. What B2B marketers should do about it](https://heyoo.ai/blog/linkedin-posts-influencing-ai-answers): Research shows LinkedIn is the most-cited domain for professional queries in AI search (Profound, Semrush). What that means for B2B marketing teams running employee advocacy and thought leadership programmes, including the long-tail-of-expertise mechanism and the prompt-optimisation framework.

## Optional

- [Sitemap](https://heyoo.ai/sitemap.xml): Machine-readable list of every indexable page, including individual glossary term pages.
- [Robots policy](https://heyoo.ai/robots.txt): Crawl rules. AI crawlers (GPTBot, ChatGPT-User, OAI-SearchBot, ClaudeBot, Claude-Web, anthropic-ai, PerplexityBot, Perplexity-User, Amazonbot, Applebot-Extended, CCBot, Google-Extended, Bytespider, Meta-ExternalAgent, DuckAssistBot) are explicitly allowed.