# Plan your LinkedIn content calendar

Last updated 2026-11-07.

A LinkedIn content calendar is a shared schedule of planned LinkedIn posts. Use the weekly template to plan posts for every profile, then run the plan in the Heyoo Team Calendar for employees, executives and the Company Page.

## What is a LinkedIn content calendar?

A LinkedIn content calendar is a shared schedule of planned posts. It shows the profile, day, theme and status of each post. Teams use it to keep employees, executives and the Company Page posting steadily.

It is the LinkedIn form of a [content calendar](https://www.heyoo.ai/marketing-glossary/content-calendar), also called a social media content calendar or social media content planner. In Heyoo, it is part of the social media planner.

The calendar is one stage of [LinkedIn content management](https://www.heyoo.ai/blog/linkedin-content-management), which runs from collecting input to measuring results.

## Weekly LinkedIn content calendar template

*Template*

Copy this table into a spreadsheet to plan one week of LinkedIn content. Each row is one post with a profile, a content pillar, a content type and the input it starts from. The status column uses the stages of the Heyoo approval workflow.

Content pillars are the topics each person posts about. Content types keep the mix varied: Personal Perspective, Educational, Company & Culture and Market & Proof.

| Day | Profile | Content pillar | Content type | Input | Status |
|---|---|---|---|---|---|
| Monday | CEO | Market outlook | Personal Perspective | Content interview | Approved |
| Tuesday | Company Page | Product releases | Educational | Content Agent: company blog | Scheduled |
| Wednesday | Head of Sales | Customer results | Market & Proof | Voice note | Pending Approval |
| Thursday | Product Manager | Product releases | Educational | Bullet points | Draft |
| Thursday | Customer Success Lead | Customer results | Personal Perspective | Content interview | Changes Requested |
| Friday | Head of Marketing | Team and culture | Company & Culture | Voice note | Scheduled |

## How do you build a LinkedIn content calendar?

Build a LinkedIn content calendar in six steps, from the list of profiles to approved, scheduled posts.

1. **List the profiles**: Add every profile that posts: executives, experts, employees and the Company Page.
2. **Give each person content pillars**: Pick the topics each person posts about, such as Market outlook or Customer results, with the points of view behind them.
3. **Set a posting rhythm**: Decide how often each person posts and on which days.
4. **Fill each slot with an idea**: Add one row per post. Start each from a content interview, a voice note or a source Content Agent follows.
5. **Review overlaps and reschedule**: Check that no two people post on the same topic on the same day. Move any post that collides.
6. **Approve and schedule each post**: Send each draft to the person named on it for approval. Then schedule each approved post in its slot.

## How do you plan a LinkedIn content calendar for a team and for executives?

Plan the calendar person by person. Each person gets [content pillars and points of view](https://www.heyoo.ai/blog/new-in-heyoo-content-pillars-points-of-view), a posting rhythm and a monthly round of input, and Heyoo shows each rhythm in the calendar. Drafts follow each person’s tone of voice, so executives and the wider team each sound like themselves.

- [Three to five themes per person](https://www.heyoo.ai/products/content-foundation): Content Foundation gives each person three to five themes to be known for, next to the company’s content pillars. Heyoo builds them from the person’s LinkedIn profile and your website. Over a month, each person’s rows in the template cover every theme.
- [Post ideas from the sources you follow](https://www.heyoo.ai/products/content-agent): Add the blogs, news outlets, RSS feeds and LinkedIn pages your team follows. Content Agent checks them on the schedule you set and turns new content into LinkedIn post ideas for each person. The week fills with ideas that fit each person’s Content Foundation.
- [Drafts in each person’s voice](https://www.heyoo.ai/products/tone-of-voice-ai): Heyoo learns how each person writes across 25 expressive dimensions, from tone and structure to perspective. Every draft in the calendar follows that voice profile. Executives and employees can post on the same theme in the same week and each sound like themselves.

**Employee posts reach further than company posts** LinkedIn reports that employee posts get 12× more reach than Company Page posts. Heyoo customers report a 39% shorter sales cycle (Heyoo Customer Survey 2026).

- [Spot gaps and overlaps](https://www.heyoo.ai/products/team-calendar): The Team Calendar shows who posts what and when. Filter by individual, team or campaign.

## How does approval work in a LinkedIn content calendar?

Each post in the calendar carries a status: Draft, Pending Approval, Changes Requested, Approved or Scheduled. The person named on a post approves it before it goes out, so the team sees at a glance which slots still wait for a decision.

Approval is set per person. Some executives approve every post, others delegate publishing to marketing and are notified in advance.

- [Approve or request changes](https://www.heyoo.ai/products/managed-profiles): The profile owner sees each draft and approves it or sends it back with feedback in one click. Edits are versioned, so both sides can compare changes. Approved posts are ready to schedule in their slot.

## How do you avoid overlap and reschedule posts?

The [Team Calendar](https://www.heyoo.ai/products/team-calendar) shows who posts what and when. Filter by individual, team or campaign. Spot gaps and overlaps before posts go out.

Drag a post to a new slot to reschedule it. Edit the text or visuals and change the time before publishing. Managed profiles are notified in advance. The [LinkedIn post scheduler](https://www.heyoo.ai/social-media-planner/linkedin-post-scheduler) then publishes each post at its slot through the official LinkedIn API.

A shared calendar keeps an [employee advocacy programme](https://www.heyoo.ai/employee-advocacy) running week after week, because everyone sees the plan.

- [Edit and reschedule](https://www.heyoo.ai/products/team-calendar): Filter by Draft, Scheduled or Posted to see where each post stands. Edit a scheduled post or drag it to a new day before it publishes. Managed profiles are notified in advance of scheduled posts.

## Continue exploring

- [LinkedIn Post Scheduler](https://www.heyoo.ai/social-media-planner/linkedin-post-scheduler): LinkedIn post scheduler and scheduling tool for teams. Schedule LinkedIn posts for employees, executives and the Company Page, with approvals.

## Frequently asked questions

**What is a LinkedIn content calendar?**

A LinkedIn content calendar is a shared schedule of planned posts. It shows the profile, day, theme and status of each post.

**Is there a free LinkedIn content calendar template?**

Yes. The weekly template on this page is free to copy into a spreadsheet. It has columns for day, profile, content pillar, content type, input and status.

**What should a LinkedIn content calendar include?**

A LinkedIn content calendar should include the day, the profile, the content pillar, the content type, the input and the status of each post. The weekly template on this page has all six columns.

**How do I create a LinkedIn content calendar?**

List every profile that posts and give each person content pillars and a posting rhythm. Fill the weekly template with one row per post and check it for overlaps. Then approve and schedule each post.

**Can I plan a LinkedIn content calendar for executives?**

Yes. Marketing plans and schedules posts for executives within the permissions each executive grants. Drafts follow the executive’s tone of voice. See the [workflow for scheduling posts for executives](https://www.heyoo.ai/blog/schedule-linkedin-posts-for-executives).

**How do I avoid posting collisions across a team?**

Use a shared calendar that shows who posts what and when. In Heyoo, filter by individual, team or campaign, and drag any post to a new slot.

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This document is generated from the content that powers the Heyoo LinkedIn Content Calendar page. For the full page, visit https://www.heyoo.ai/social-media-planner/linkedin-content-calendar.