We are pleased to share a new capability in Heyoo.ai that helps marketing teams scale thought leadership with more clarity and consistency: Content Pillars and Points of View (POVs).
For many marketers, guiding employees on what to post about can be a challenge. Without direction, posts risk becoming too generic, inconsistent or disconnected from the company's strategy. Content Pillars and POVs provide a simple framework that gives employees confidence, while ensuring every post reflects the brand's voice.
What are Content Pillars and POVs?
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Content Pillars are the main themes your company wants to be known for. These could be innovation, sustainability, hiring, customer success or other industry-specific areas. They set the foundation for your brand's thought leadership.
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Points of View (POVs) are the unique perspectives your organisation brings to each pillar. They help you express where you stand on key trends, challenges and opportunities, so your message is not just consistent but also credible.
Together, pillars and POVs act as a compass for employee content. They provide direction without removing authenticity, allowing colleagues to share in their own voice while staying aligned with the bigger brand narrative.
How it works in Heyoo.ai
You can find the new feature in Settings > Company Profile > Content Pillars.
As an admin you can:
- Define your company's strategic content pillars
- Add supporting POVs to shape the stance you want to take
- Ensure every AI-generated post suggestion is linked to a pillar and POV
For employees this means:
- Each suggested post is tied to a specific theme and perspective
- They can see the angle and select the version that feels right for them
- Posts remain fully editable, so they can adapt the language to match their personal style
The result is a blend of structure and freedom: content that is both authentic and aligned.
The value for your brand
Using Content Pillars and POVs helps marketing and communication teams deliver consistent messaging while empowering employees to contribute in their own words. The benefits are clear:
- Build trust and authority by uniting employee voices around core themes
- Scale thought leadership without resorting to one-size-fits-all posts
- Maintain consistency across the organisation without losing authenticity
- Support measurable outcomes such as more qualified website traffic, stronger employer branding and higher event signups
Explore Content Pillars & POVs in Heyoo.ai
Content Pillars and Points of View are now available in Heyoo.ai. They provide a straightforward way to align your brand's strategy with the authentic voices of your employees. The result is content that sparks conversations, builds credibility and grows your reach over time.
