From scattered actions to a rhythm that sticks
Before working with Heyoo, LinkedIn posts at Peple mostly depended on individual motivation. Some colleagues posted now and then, while others didn’t at all. The company page reached only a small audience, even though employees had valuable networks of their own.
Writing a post also turned out to be a time-consuming task. You needed the right text, a matching visual, the right tone. And everything had to be checked for mistakes. “A post may look easy,” says Michel van Overbeek, Commercial Manager at Peple, “but in practice, it easily takes half an hour. You want it to be right and fit the brand.”
There was also frustration from the marketing side. Anne-Lotte van de Streek, Marketing Specialist at Peple, had already drafted an internal plan to boost personal branding. But implementation stalled. “Everyone saw the value of being visible,” she says, “but the threshold to post remained high. People simply didn’t know how to start.”
The result: a company full of good intentions, but no structure. The challenge was clear: how could Peple make it easier for employees to become visible, without losing control over tone, timing, or brand consistency?
Marketing set the direction, employees brought it to life.
Heyoo came into the picture at just the right time. Through a former colleague, Michel learned about the platform and immediately saw the potential. While other tools mainly focused on scheduling content, Heyoo offered something more practical: a way to get employees posting right away, in a style that matched both their voice and the brand.
Peple started intentionally small, with the sales team as the first group of users. Within a few days, the first campaign was live. Employees received three post suggestions per campaign directly in Heyoo, tailored to their role and writing style, and could publish with one click. The barrier to posting was almost entirely removed.
“Colleagues liked that they no longer had to figure out what to post. The content was ready, but still personal. That made all the difference between a chore and something you enjoy doing.”
- Anne-Lotte van de Streek, Marketing Specialist at Peple
For the marketing team, the impact was immediate. Heyoo gave them full control over the content without limiting employee authenticity. Campaigns could be launched centrally with fixed themes, visuals, and tone of voice, while still allowing room for personal input and edits.
The result was the perfect balance: marketing could ensure consistent and recognizable branding, while employees told their stories in a natural, human way. Communication stayed professional, but felt more personal than ever before.
What visibly changed, inside and out
After just a few weeks, it became clear that Heyoo didn’t just increase output, it also changed how people worked together. What started as a small pilot campaign quickly became a permanent part of the communication strategy.
The numbers proved the approach worked. Organic reach from employee posts was many times higher than that of the LinkedIn company page. While company posts often got a few hundred views, employee posts reached thousands. That boost in visibility led to more engagement, new connections, and a stronger brand image.
But the biggest shift happened internally. Colleagues who were previously hesitant became enthusiastic. They not only started sharing content, but began actively asking for new campaigns.
“We no longer need to convince people to share. Now they ask for it themselves. That’s the biggest win.”
- Michel van Overbeek, Commercial Manager at Peple
The dynamic between departments clearly improved. Sales and marketing began working more closely together, and the role of marketing shifted, from content provider to strategic partner. Campaigns were no longer seen as ‘just marketing,’ but as something employees felt ownership over.
Appreciation also grew. Employees saw that their contributions had real impact, not just in terms of reach, but also in how the brand was perceived. For marketing, that meant stronger support and a clear link between their work and measurable results.
So in the end, Heyoo turned out to be more than just a social media tool, it became a catalyst for collaboration, efficiency, and pride. It brought structure, without losing personality. And that led to a communication rhythm that was both credible and scalable.
Looking ahead: from consuming to co-creating
After a successful start, Peple is already looking further ahead. The next step is clear: not just getting employees to share content, but involving them actively in shaping it. By gathering topics and ideas from within the organisation, marketing can create even more relevant and authentic content that reflects what’s truly happening in the field.
“The most powerful form of branding is when employees contribute to what they communicate. That’s when they truly become brand ambassadors.”
- Michel van Overbeek, Commercial Manager at Peple
The collaboration with Heyoo led to one key insight: employee advocacy only works when it’s easy, enjoyable, and meaningful. By giving people the right tools, Peple created not just more visibility, but more pride, engagement, and a stronger brand story.
Building visibility that works, together
What began as an experiment has evolved into a renewed way of communicating. With Heyoo, Peple found a sustainable publishing rhythm where employees take center stage and AI plays a supporting role.
Peple proves that the strength of a brand lies not just in the message, but in the people who bring that message to life. With the right tools, you create visibility that’s credible, consistent, and scalable.
Want to discover how your organisation can build credible visibility through employees, just like Peple? Book a free online demo and see how Heyoo makes employee advocacy easy for everyone.
