Choosing employee advocacy software
What to look for, what to ignore, and where Heyoo fits. A buyer's guide written for the B2B marketer who has to run the program after the contract is signed.
What employee advocacy software actually has to do
Three jobs matter. First, give marketing one place to define content pillars and themes. Second, generate post drafts in each employee's voice so the blank-page problem goes away. Third, surface analytics that connect posts to the business outcome you picked in your strategy.
Most legacy tools solve the third job and outsource the first two to the marketer's calendar and willpower. That is why programs stall.
What to actually compare
Voice quality of generated drafts. Time-to-post for an employee. Adoption curves at 30, 60, and 90 days post-onboarding. Reporting that connects posts to a business metric you can defend in a board meeting.
Things that look impressive in a demo but rarely matter at week 12: gamification leaderboards as the primary engagement mechanism, dozens of integrations you will not turn on, AI features detached from your actual content pillars.
Built for one marketer covering many voices
Heyoo is the only platform built around the operating reality of B2B marketing teams: one marketer running a program that covers 5 to 10 executive voices managed as thought leaders plus a broader employee advocacy track. The product is shaped around that load, not bolted on.
See Heyoo in action
Book a personal 30-minute demo to see how Heyoo helps activate employees and leaders through authentic advocacy and managed thought leadership.
“We're much more active on LinkedIn as a team, and our updates reach a broader audience through authentic posts.”
Adrie Smith AhmadContent and Brand LeadFAQs about Employee Advocacy Software
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