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Advocacy Campaigns

Authentic
advocacy at scale

Turn your content into structured advocacy campaigns. Employees receive personalised post suggestions that are relevant, authentic, and easy to share. Instead of repetitive copy-paste text, each suggestion is tailored to the individual’s tone and perspective.

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Campaign Media
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Event Campaign
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Event Campaign

Drive visibility and attendance. Let employees spread the word about your event.

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Product Release
Highlight what's new
Product Release

Share new features or updates through your team. Show what's been improved!

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Types of advocacy campaigns

Heyoo supports different advocacy campaigns depending on your goal, from event promotion and product launches to hiring, customer stories, content visibility and always-on themes. Campaigns can be created from scratch or built on existing content you already publish.

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The brand is shaped by everyone, not just by marketing
A founder post, a dev post, a support post: they all matter
Visibility across roles builds credibility across audiences
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Empower, Don’t Enforce
3 POVsAug 1
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Content Pillars and Points of View

Optionally link each campaign to one or more Content Pillars and Points of View. Once Pillars are set up at the company level, post suggestions reflect the Pillars assigned to that campaign. Different campaigns can carry different Pillars, so a launch campaign can speak to product innovation while a hiring campaign speaks to culture, all in each employee's own voice.

Employee Groups?
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Create and launch advocacy campaigns

Campaigns are created centrally by marketing or communications teams. Define the objective, employee groups, visuals and optional calls to action. Then schedule or roll them out gradually. Employees automatically receive three personalised post suggestions written in their own tone of voice. See what your team's reach is worth and calculate your ROI.

Select Media
English
English
German
German
Swedish
Swedish
English
American English
British English
German
Dutch
Italian
French
Spanish

Add images and videos at scale

Add images, videos or carousels directly to a campaign. They are automatically paired with post suggestions, giving employees different options across posts. Employees can switch visuals easily, without handling files or formatting.

Trusted by

Heyoo’s customers include TestGorilla, AllYourBI, Workwize, peple, Red Kiwi, Purple, Contentoo, Neople, Converseon, Payhawk, asqin and Effectory.

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Book a personal 30-minute demo to see how Heyoo helps activate employees and leaders through authentic advocacy and managed thought leadership.

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39%
Shorter sales cycle
7×
More engagement
12×
More reach
Neople
“We're much more active on LinkedIn as a team, and our updates reach a broader audience through authentic posts.”
Adrie Smith AhmadAdrie Smith AhmadContent and Brand Lead
FAQ

FAQs for Advocacy Campaigns

Cannot find an answer to your question? Feel free to chat with our team.

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What is an employee advocacy campaign on LinkedIn?
An employee advocacy campaign on LinkedIn is a structured marketing initiative in which a company enables employees to share coordinated campaign content on their personal LinkedIn profiles to amplify reach and visibility. In Heyoo, marketing defines the campaign objective and core message. Each employee then receives three unique post suggestions written in their personal tone of voice. These posts are aligned with the company profile, the employee profile and the campaign objective, ensuring amplification without copy-paste repetition.
How do you launch an employee advocacy campaign at scale?
To launch an employee advocacy campaign at scale, marketing defines the campaign objective, audience and core messaging first. In Heyoo, the campaign is then distributed to selected employee groups with structured notifications via Slack, Teams or email. Every participant receives three personalised LinkedIn post suggestions written in their own tone of voice. Rollouts can be staggered over time to maximise sustained visibility instead of publishing everything at once. This makes it possible to scale LinkedIn advocacy without manual coordination per employee.
Can employee advocacy campaigns generate measurable results?
Yes. Employee advocacy campaigns can generate measurable results when tracking is built into the workflow. Heyoo automatically generates unique shortlinks per post and per employee. This enables tracking of clicks, campaign participation and website traffic via UTM parameters. Marketing teams can see participation rates, total posts generated, clicks per campaign and clicks per employee. This turns LinkedIn advocacy into a measurable organic distribution channel instead of relying only on impressions or likes.
How do you stagger employee LinkedIn posts to maximise reach?
To maximise reach, employee LinkedIn posts should not be published simultaneously. Heyoo supports staggered campaign rollouts and automated reminders. Employees are notified in controlled waves over a defined period, creating sustained visibility instead of a single spike. This phased scheduling increases cumulative exposure while maintaining consistent campaign messaging.
How do you track performance per advocacy campaign?
Performance per advocacy campaign is tracked through structured campaign dashboards. In Heyoo, marketing can monitor participation rate, number of posts generated, total clicks, clicks per employee and campaign-level traffic over time. Because each shared post contains a unique shortlink, impact is attributable to specific individuals and campaigns. This provides clear insight into which topics and calls to action drive measurable results.
How do advocacy campaigns support employer branding?
Advocacy campaigns support employer branding by making employees visible as authentic representatives of the company. When employees share hiring-related or culture-focused content in their own tone of voice, it creates more credibility than corporate-only communication. In Heyoo, employer branding campaigns are structured like any other campaign. Marketing defines the positioning and messaging, and each employee receives three personalised post suggestions aligned with their role and perspective. This ensures consistent messaging while preserving authenticity and individual voice.
Can advocacy campaigns support product launches?
Yes. Advocacy campaigns can play a central role in product launches by activating employees as distribution channels. In Heyoo, marketing aligns campaign messaging with product positioning and launch objectives. Each employee then receives three unique LinkedIn post suggestions written in their personal tone of voice, ensuring that the launch message is amplified without sounding scripted. Campaign dashboards and shortlink tracking allow marketing to measure clicks and traffic generated from the launch. This combines strategic consistency with individual perspective and measurable impact.
How long should an employee advocacy campaign run?
The ideal length of an employee advocacy campaign depends on its objective and business context. Focused LinkedIn campaigns around events or product launches often run for several weeks to maintain consistent visibility. Always-on campaigns around thought leadership or content amplification may run continuously with periodic updates. Heyoo supports both short-term pushes and longer structured initiatives through campaign scheduling, staggered rollouts and ongoing reminders. This allows organisations to balance momentum with sustained organic visibility.