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Software

Thought leadership software for B2B teams

Plan, draft, approve, publish and measure LinkedIn posts for several leaders in one platform. Collect content and input from key leaders and turn it into a content strategy.

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How to

How to run a thought leadership programme in 6 steps

Heyoo gives marketing one place to collect unique input from each leader, each month in a structured way, without consuming too much of their time. Each leader gets a mix of content types and a set posting rhythm, so you know which slots to fill and every profile keeps its cadence. With Heyoo you turn that input into unique post drafts. Posts can be scheduled, approved and published without sharing any LinkedIn credentials.

  1. Set up content foundations

    Capture each leader’s expertise, their topics, their opinions and their audience.

    Content Foundation
    Define who you are on LinkedIn.
    Build your foundation →Import from LinkedIn profile
    Block 1
    What I know
    Block 2
    What I talk about
    Block 3
    What I believe
    Block 4
    Who I speak to

  2. Run guided interviews

    Run one guided interview a month to collect the input for the posts ahead.

    Guided interview
    11/3
    20/1
    30/3
    40/3
    10%
    Block 1 · What I know
    What was a tough decision you had to make this month, and why?
    Tap to answer out loud
    Just talk. We’ll transcribe it.

  3. Pick a post mix

    Balance different content themes across each leader and build your strategy.

    Content types
    The four content typesHide
    Personal Perspective
    Educational
    Company & Culture
    Market & Proof
    Personal Perspective
    Example angles
    Lesson learnedOpinionHot take

  4. Set a posting rhythm

    Choose posts per month and preferred posting days for each profile.

    Posting rhythm
    How many posts a month?
    −
    8
    ~2 a week
    +
    Preferred posting days
    MTWTFSS
    MonTueWedThuFriSatSun
    W37
    Educational
    Market
    W38
    Market
    Personal
    W39
    Culture
    Educational

  5. Approve ideas and drafts

    Each leader approves an idea per slot, then the post in their voice.

    Ideas
    EducationalWeek 37 · Mon
    Three questions buyers ask before they book a demo
    ApproveRejectRegenerate
    Personal PerspectiveWeek 38 · Fri
    The customer call that changed how we price
    ApproveRejectRegenerate

  6. Schedule and measure

    Schedule, publish and track results per profile or as a group.

    Post Analytics
    Leader impressions
    64,900
    21%
    CEOCROCTO
    Reach
    38.2k
    Engagement
    4.1%
    Clicks
    1,240
ROI

Why your key people should post on LinkedIn

Thought leadership on LinkedIn works when real people show up consistently. Heyoo helps you turn authentic employee voices into measurable reach, engagement and demand.

Calculate your ROI
39%Shorter sales cycleSource: Heyoo Customer Survey 2026
7×More engagementSource: LinkedIn
12×More reachSource: LinkedIn
Inside Heyoo

What the workflow looks like in Heyoo

  • Content Interviews

    Each leader builds a Content Foundation in four blocks: what they know, what they talk about, what they believe and who they speak to. With recurring content interviews, you collect input and content for the next month’s posts. Leaders answer out loud and Heyoo transcribes, or they type or pick a suggestion.

    See Managed Profiles
    11/3
    20/1
    30/3
    40/3
    10%
    Block 1 · What I know
    What was a tough decision you had to make this month, and why?
    Tap to answer out loud
    Just talk. We’ll transcribe it.

  • Content Plan

    Set how many posts each leader publishes per month and which days they prefer to post. The plan spreads multiple content themes across those slots, such as Personal Perspective, Educational, Company & Culture, and Market & Proof. Each slot gets a post idea that the leader can approve, reject or collaborate on.

    See plans and pricing
    How many posts a month?
    −
    8
    ~2 a week
    +
    Preferred posting days
    MTWTFSS
    MonTueWedThuFriSatSun
    W37
    Educational
    Market
    W38
    Market
    Personal
    W39
    Culture
    Educational

  • Tone of Voice AI

    Builds a voice profile for each leader across 25 tone dimensions, each on a 5-point scale. Leaders start from their past LinkedIn posts, a short quiz or one of 20 archetypes, and can adjust any dimension afterwards.

    See Tone of Voice
    Advanced Tone of Voice
    Deepdive all available dimensions to define your writing style.
    inAdd LinkedIn PostsQuick Style WizardBuild from Archetype
    Sentence ComplexityMostly Short
    Very ShortComplex and Layered

  • Approval Workflow

    Draft posts for each leader from approved ideas, voice notes, bullet points or interview answers. Leaders approve, edit, decline or send feedback, and every edit is versioned so you can compare drafts side by side. Approval can be switched off for leaders who prefer to skip it.

    See Managed Profiles
    Needs your approval
    Michael Scott· 19 hours ago
    ApproveRequest changes

  • Post Analytics

    See how often each leader and the team post across the year, alongside impressions, reach, engagement rate and clicks per leader, team and campaign. Tracking links in posts or comments show which leader and which post sent traffic to your website.

    See Post Analytics
    Posting activity
    Last 12 months across the team
    SepOctNovDecJanFebMarAprMayJunJulAug
    LessMore
    268 posts in the last year
    Impressions
    83.7K
    +21%
    vs. previous period
Performance metrics

AI search cites employee posts.

#1Cited domain for pro queriesSource: Profound, 2026 (1.4M citations)
59%Individual posts cited on ChatGPT and AI ModeSource: Semrush, 2026 (89K URLs)

AI answer engines now treat LinkedIn as a primary source for professional questions. Most of those citations point to posts by individual members, and fewer to company pages. Posts from your leaders can show up in the answers your buyers read.

Buying checklist

What to check before a demo

  • Guided leader interviews

    How does the tool collect what each leader knows and believes? Look for an interview that asks one question at a time, lets the leader answer by voice and shows progress per topic.

  • Content plan and posting rhythm

    Can you set posts per month and preferred posting days for each leader? Look for a mix of content types across the month and a clear view of which slots still need an idea.

  • Voice capture

    How does the tool learn how each leader writes? Look for a voice profile built from the leader’s real posts and their LinkedIn profile, with dimensions you can adjust.

  • Approval workflow

    Can the leader approve each idea before drafting starts, then approve, edit, decline or comment on the draft? Can you switch approval off for individual leaders?

  • Analytics per leader

    Does reporting show impressions, reach, engagement rate and clicks per leader, team and post? Can you track website visits with tracking links?

  • Official LinkedIn connection

    Does the tool publish and read analytics through LinkedIn’s official API? Browser plugins and scraping tools usually go against LinkedIn’s terms of service.

Trusted by

Heyoo’s customers include SWARCO, TestGorilla, AllYourBI, Workwize, peple, Red Kiwi, Purple, Contentoo, Neople, Converseon, Payhawk, asqin and Effectory.

Who runs it

Who runs the programme

A marketing or communications team runs the programme day to day. They collect the input from each leader, draft the posts, coordinate approvals and report the results.

Agencies and ghostwriters

They run the same workflow for their clients: drafting in each client’s voice, sending posts for approval and sharing the reporting. The partner programme gives agencies free platform access.

See the partner programme

Employee advocacy

Companies that also activate a wider group of staff run both programmes in one workspace, on shared content pillars.

See Employee Advocacy
Security

Security and admin

  • GDPR and EU hosting

    Heyoo is GDPR compliant and hosted in the EU.

  • Secure sign-in

    Accounts can be secured with two-factor authentication (2FA) and SAML single sign-on.

  • Official LinkedIn connection

    Posting and analytics run through LinkedIn’s official API. Each leader connects their own LinkedIn account, so nobody shares a password.

  • Admin controls

    User groups and departments, API, webhooks, SCIM directory sync, HRIS integrations and multiple brands in one account.

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Book a personal 30-minute demo to see how Heyoo helps activate employees and leaders through authentic advocacy and managed thought leadership.

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39%
Shorter sales cycle
7×
More engagement
12×
More reach
Neople
“We’re much more active on LinkedIn as a team, and our updates reach a broader audience through authentic posts.”
Adrie Smith AhmadAdrie Smith AhmadContent and Brand Lead
FAQ

FAQs about Thought Leadership Software

Cannot find an answer to your question? Feel free to chat with our team.

Chat with us
What is a thought leadership platform?
A thought leadership platform is software that helps a marketing team plan, draft, approve, publish and measure LinkedIn posts for several leaders in one place. Marketing and each leader work on the drafts together: they comment, edit and approve, and every post stays in the leader’s own voice.
What is a content plan in thought leadership software?
A content plan decides what each leader posts in a given month. In Heyoo it has three parts. The Content Foundation records what the leader knows, talks about, believes, and who they speak to. The Strategy sets each leader’s posts per month, preferred posting days and mix of four content types: Personal Perspective, Educational, Company & Culture, and Market & Proof. Ideas then fill each planned slot, and the leader reviews them with marketing before any post is written.
How does a guided leader interview work?
The leader answers one focused question at a time, for example a tough decision they had to make this month. They can answer out loud and Heyoo transcribes it, type an answer, pick a suggestion, or skip and come back later. Progress is shown for each of the four foundation blocks, and a marketer can run the interview on the leader’s behalf.
Can marketing post on a leader’s LinkedIn profile without their password?
Yes. Each leader connects their own LinkedIn account to Heyoo through LinkedIn’s official sign-in. Marketing can then draft and schedule posts for that profile without ever seeing the password.
Does LinkedIn treat posts published through a tool differently?
LinkedIn says no. Its Senior Director of Product Management for the feed explained in a video that posting through a third-party tool or the API does not affect reach, and that LinkedIn’s algorithms do not look at how a post was published. Heyoo is an approved LinkedIn application and publishes through the official API.
How much time does an executive need each week?
Plan for under 30 minutes per post, including comments, edits and approval. At two posts a week, that is about an hour. Marketing prepares the drafts and works through them with the leader, then handles scheduling and reporting.
How often should an executive post on LinkedIn?
Two posts a week is a pace most executives can keep up. Once a week also works if it stays regular. Choose a pace the leader can hold for twelve months, and keep the topics consistent across those posts.
Can we see LinkedIn analytics for personal profiles as well as the company page?
Yes. For personal profiles, Heyoo shows impressions, reach, engagement rate and clicks per leader, team and post, with trends over time. Branded tracking links show which leader and which post sent visitors to your website. Heyoo also publishes to your LinkedIn Company Page and reports detailed analytics for it in your Heyoo dashboard. All data comes through LinkedIn’s official API.
Can agencies and ghostwriters use Heyoo for their clients?
Yes. Agencies and ghostwriters use the same workflow: build a voice profile for each client, draft posts, work through comments and edits with the client, and report the results. The Heyoo partner programme gives agencies free platform access.
Can the same platform run thought leadership and employee advocacy?
Yes. Heyoo runs the managed track for executives and the wider employee advocacy programme in one workspace, so both work from the same content pillars.
Why do AI engines cite individual LinkedIn posts more than company pages?
On ChatGPT Search and Google AI Mode, 59 percent of LinkedIn citations come from individual members rather than company pages (Semrush, 2026). LinkedIn is also the most-cited domain for professional queries across the major AI engines (Profound, 2026). Regular personal posting on one topic reads as expertise to these engines, which is why programmes with leaders behind the posts get cited more.