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Content Foundation

A Content Foundation behind every post

The Content Foundation captures each person’s expertise, points of view and audience automatically from LinkedIn and other sources. Every post idea then carries the personal expertise that readers value and AI search engines cite.

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What I knowEdit
NameAnna RedelLinkedIn
RoleManaging DirectorLinkedIn
IndustryConsultingCompany website
Knows wellAI search visibilityLinkedIn visibilityTechnical SEO

What each person knows

Every draft stays within what each person can speak about with authority. Heyoo reads and analyses role, industry and experience from LinkedIn and your website, then builds the topics and themes they know well.

What I talk aboutEdit
Measuring AI visibilityCompany website
Where AI assistants mention brands, and what they say.
Earning citations in AI answersInterview
Which content AI answers draw on.
Building visibility on LinkedInLinkedIn posts
How experts grow a following with consistent posts.

Three to five themes to be known for

Each person builds a recognisable presence around three to five themes. The themes carry through into Ideas and Cadence slots, and open slots rotate through them so each month covers them all.

What I believeEdit
AI visibility measurementPost, Aug 2026

Keyword rankings show only part of how buyers find you. Teams need to see how AI assistants describe their brand.

I often see: Reports that stop at rankings.

Want to be known for: AI visibility in every report.

Content Agent · matched to this viewHow B2B buyers research vendors on LinkedIn

Points of view that decide the angle

Post ideas take a clear position that reflects the person behind them. Heyoo matches articles from the Content Agent to each point of view before it suggests Ideas.

Content pillarRemoveDone
Make AI Visibility MeasurablePoints of view
If you can’t measure AI visibility, you’re guessingCompany-aligned
Consistent LinkedIn posting builds lasting visibilityCompany-aligned
Most teams overreact to a single bad AI answerIndividual

Company content pillars and personal views together

Company messaging and personal voice can be aligned. Define your company’s content pillars and points of view once, then select the ones that fit each profile and add individual ones alongside them.

Who I speak toEdit
PrimaryMarketing and SEO leads at B2B companies
Company typesB2B softwareAgencies
RolesHead of SEOCMOContent marketer
Pain points“We rank well and rarely come up in AI answers.”

Written for the people they speak to

Knowing the audience helps each post reach the right readers. Who I speak to holds audiences, roles and pain points in their own words, so Heyoo can shape ideas around what those readers care about.

Trusted by

Heyoo’s customers include SWARCO, TestGorilla, AllYourBI, Workwize, peple, Red Kiwi, Purple, Contentoo, Neople, Converseon, Payhawk, asqin and Effectory.

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39%
Shorter sales cycle
7×
More engagement
12×
More reach
Neople
“We’re much more active on LinkedIn as a team, and our updates reach a broader audience through authentic posts.”
Adrie Smith AhmadAdrie Smith AhmadContent and Brand Lead
FAQ

FAQs for Content Foundation

Cannot find an answer to your question? Feel free to chat with our team.

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What is a Content Foundation?
A Content Foundation is the stable profile of a person’s expertise behind every post Heyoo drafts for them. It records what they know and the field they work in, the themes they talk about, their individual points of view and who they speak to, plus the content pillars they post about. All of it is unique to each person, so each person has their own foundation.
Why does personal expertise help posts get cited in AI search?
AI search engines like ChatGPT and Google AI Mode draw on LinkedIn for professional questions, and the majority of the LinkedIn posts they cite come from individual members (Semrush, 2026). Posts built on one person’s expertise, points of view and field of work give those engines specific, first-hand material to cite. The Content Foundation keeps that material in every post idea.
How does Heyoo build a Content Foundation?
Heyoo builds a Content Foundation during onboarding. It reads each person’s public LinkedIn profile and recent posts and scans your company website. From that, it builds their profile, tone of voice and foundation. You can always edit any value or add your own manually.
Who can edit a Content Foundation?
Each person can edit their own foundation. Admins can view and edit the foundation of every profile they manage, and switch between profiles with the picker at the top of the page.
How does the Content Foundation shape the posts Heyoo drafts?
Themes decide what an Idea is about, points of view decide which side it takes, and Who I speak to decides who it’s written for and which objections it answers. Each Idea lists the foundation items it used, such as the theme behind it.
Can I stop Heyoo from writing about certain topics?
Yes. Topics listed under Won’t post about in What I know are blocked: Heyoo leaves them out of every Idea and post it drafts for that person.
How is the Content Foundation different from Tone of Voice?
Heyoo’s Tone of Voice describes how a person writes. The Content Foundation describes what they know, what they believe, what they talk about and who they speak to. Heyoo uses both for every draft.
What are company content pillars for LinkedIn?
Company content pillars are the topics you define once for the whole company, each with a title, a description and a set of points of view. They connect each person’s expertise to your company’s messaging, which keeps an employee advocacy programme on message. Each person picks the company pillars and points of view that fit them, and can add their own pillars and points of view too.
How often should a Content Foundation change?
A Content Foundation changes whenever a person’s thinking shifts. Points of view evolve, so edit them as views change. Heyoo uses the latest version for every new Idea and draft.