“The campaigns our marketing team launches in Heyoo give me relevant post ideas already in my own tone of voice. I add my insights on top and publish in minutes.”
Olivier Aubert
Data Product Manager
ROI calculator
See what your team’s LinkedIn reach is worth
Plug in your numbers and calculate two ROI levers: the earned media value Heyoo generates and the time savings on writing those posts manually.
Your team
30
The team you would activate on LinkedIn.
1,000
Network size of a typical employee.
3
Cadence per employee.
We have used LinkedIn benchmarks for a typical B2B company. Adjust if you have your own numbers.
LinkedIn benchmarks
0.85x
Impressions a post generates per connection.
3
Equivalent to CTR (3 = 0.30%).
Paid-media benchmarks
€25.00
Typical cost to reach 1,000 people via LinkedIn ads.
€5.00
Typical cost per click on LinkedIn ads.
Time spent on manual posting
20 min
Drafting, editing, image, scheduling.
€40
Gross salary plus ~30% to include employer costs.
Monthly Earned Media Value
€3,060 / month
Equivalent to 76,500 impressions and 230 clicks, generated organically by your people.
Posts per month
90
Organic impressions
76,500
Clicks driven
230
CTR 0.30%
Value of impressions€1,912.50
What it would cost to buy this many impressions on LinkedIn at €25.00 CPM.
Value of clicks€1,147.50
What it would cost to buy this many clicks at €5.00 CPC.
Monthly time-savings value
€1,200 / month
What it would cost your team to write 90 posts from scratch this month, without Heyoo.
Hours spent drafting
30h
Loaded hourly rate used
€40
Download full summary
Both values, the inputs you used, and the assumptions in one PDF. Easy to share with your colleagues.
Testimonials
Teams that lead with their people choose Heyoo
“Heyoo helps our distributed team across sales, marketing, and BDR stay active on LinkedIn effortlessly, from using AI to draft posts to scheduling, ensuring everything is unified on one platform.”
Garima Khatri
Content Lead
“Heyoo helps us solve a big challenge around employee advocacy and thought leadership on LinkedIn. As a result, we're much more active on LinkedIn as a team, and our updates reach a broader audience through authentic posts.”
Adrie Smith Ahmad
Content and Brand Lead
“We no longer need to convince people to share. Now they ask for it themselves. That's the biggest win.”
Michel van Overbeek
Commercial Manager
“Heyoo makes it easy to prepare matters and simplify workflows, making operations more efficient. It encourages thought leadership within the team.”
Sabijn van Gerwen
Communication & Brand Manager
“The campaigns our marketing team launches in Heyoo give me relevant post ideas already in my own tone of voice. I add my insights on top and publish in minutes.”
Olivier Aubert
Data Product Manager
“Heyoo helps our distributed team across sales, marketing, and BDR stay active on LinkedIn effortlessly, from using AI to draft posts to scheduling, ensuring everything is unified on one platform.”
Garima Khatri
Content Lead
“Heyoo helps us solve a big challenge around employee advocacy and thought leadership on LinkedIn. As a result, we're much more active on LinkedIn as a team, and our updates reach a broader audience through authentic posts.”
Adrie Smith Ahmad
Content and Brand Lead
“We no longer need to convince people to share. Now they ask for it themselves. That's the biggest win.”
Michel van Overbeek
Commercial Manager
“Heyoo makes it easy to prepare matters and simplify workflows, making operations more efficient. It encourages thought leadership within the team.”
Sabijn van Gerwen
Communication & Brand Manager
“The campaigns our marketing team launches in Heyoo give me relevant post ideas already in my own tone of voice. I add my insights on top and publish in minutes.”
Olivier Aubert
Data Product Manager
“Heyoo helps our distributed team across sales, marketing, and BDR stay active on LinkedIn effortlessly, from using AI to draft posts to scheduling, ensuring everything is unified on one platform.”
Garima Khatri
Content Lead
“Heyoo helps us solve a big challenge around employee advocacy and thought leadership on LinkedIn. As a result, we're much more active on LinkedIn as a team, and our updates reach a broader audience through authentic posts.”
Adrie Smith Ahmad
Content and Brand Lead
“We no longer need to convince people to share. Now they ask for it themselves. That's the biggest win.”
Michel van Overbeek
Commercial Manager
“Heyoo makes it easy to prepare matters and simplify workflows, making operations more efficient. It encourages thought leadership within the team.”
Sabijn van Gerwen
Communication & Brand Manager
“The campaigns our marketing team launches in Heyoo give me relevant post ideas already in my own tone of voice. I add my insights on top and publish in minutes.”
Olivier Aubert
Data Product Manager
“Heyoo helps our distributed team across sales, marketing, and BDR stay active on LinkedIn effortlessly, from using AI to draft posts to scheduling, ensuring everything is unified on one platform.”
Garima Khatri
Content Lead
“Heyoo helps us solve a big challenge around employee advocacy and thought leadership on LinkedIn. As a result, we're much more active on LinkedIn as a team, and our updates reach a broader audience through authentic posts.”
Adrie Smith Ahmad
Content and Brand Lead
“We no longer need to convince people to share. Now they ask for it themselves. That's the biggest win.”
Michel van Overbeek
Commercial Manager
“Heyoo makes it easy to prepare matters and simplify workflows, making operations more efficient. It encourages thought leadership within the team.”
Sabijn van Gerwen
Communication & Brand Manager
The math
How the calculator builds the two levers
Start with employees on Heyoo, multiplied by posts per employee per month. That is total monthly posts. Each post reaches a fraction of the author's network at a 0.85x impression-to-connection ratio, so monthly impressions equals posts times average connections times 0.85. Apply a click rate of 3 clicks per 1,000 impressions to get monthly clicks.
Earned media value is what those impressions and clicks would cost on LinkedIn ads at your CPM and CPC: impressions per 1,000 multiplied by CPM, plus clicks multiplied by CPC. The second lever is time: total posts multiplied by minutes to write one manually, multiplied by a loaded hourly rate.
Schedule a demo
See Heyoo in action
Book a personal 30-minute demo to see how Heyoo helps activate employees and leaders through authentic advocacy and managed thought leadership.
39%
Shorter sales cycle
7×
More engagement
12×
More
reach
“We're much more active on LinkedIn as a team, and our updates reach a broader audience through authentic posts.”
Adrie Smith AhmadContent and Brand LeadFAQ
FAQs about employee advocacy ROI
Cannot find an answer to your question? Feel free to chat with our team.
Chat with usWhat is a realistic ROI for an employee advocacy program?
Programs that hit greater than 50 percent active participation typically return between 3x and 7x in the first 12 months on a pipeline-contribution basis. Programs below 30 percent participation rarely break even.
How do we attribute pipeline to advocacy posts?
Use UTM parameters on links shared from the platform plus a self-reported question on form fills. Neither is perfect; together they bound the contribution within a defensible range.
Should I model this on impressions or conversions?
Conversions. Impression-based models look impressive in a deck and fall apart in the finance review. Stick to outcomes you can tie to revenue.