See what your team’s LinkedIn reach is worth
Plug in your numbers and calculate your ROI levers: the earned media value Heyoo generates and the time savings on writing those posts manually.
The team you would activate on LinkedIn.
Network size of a typical employee.
Cadence per employee.
We have used LinkedIn benchmarks for a typical B2B company. Adjust if you have your own numbers.
Impressions a post generates per connection.
Equivalent to CTR (3 = 0.30%).
Typical cost to reach 1,000 people via LinkedIn ads.
Typical cost per click on LinkedIn ads.
Turn that reach into pipeline. Add your own meeting conversion, win rate and deal value to model the revenue.
Share of post clicks that turn into a booked meeting.
Share of meetings that become paying customers.
Typical first contract or annual value of a won deal.
Drafting, editing, image, scheduling.
Gross salary plus ~30% to include employer costs.
€3,060 / month
Equivalent to 76,500 impressions and 230 clicks, generated organically by your people.
per month
impressions
driven
What it would cost to buy this many impressions on LinkedIn at €25.00 CPM.
What it would cost to buy this many clicks at €5.00 CPC.
€9,180 / month
About €110,160 a year at this rate.
What 1.1 new deals a month from this reach would be worth, at your conversion rates and deal value.
/ month
/ month
a year
€1,200 / month
What it would cost your team to write 90 posts from scratch this month, without Heyoo.
Both values, the inputs you used, and the assumptions in one PDF. Easy to share with your colleagues.
How you calculate employee advocacy ROI: earned media, pipeline and time savings
Start with employees on Heyoo, multiplied by posts per employee per month. That is total monthly posts. Each post reaches a fraction of the author's network at a 0.85x impression-to-connection ratio, so monthly impressions equals posts times average connections times 0.85. Apply a click rate of 3 clicks per 1,000 impressions to get monthly clicks.
Earned media value is what those impressions and clicks would cost on LinkedIn ads at your CPM and CPC: impressions per 1,000 multiplied by CPM, plus clicks multiplied by CPC. The second lever is time: total posts multiplied by minutes to write one manually, multiplied by a loaded hourly rate.
The third lever extends those clicks into pipeline. Apply a click-to-meeting rate to monthly clicks to get meetings booked, then a win rate to get deals won. Deals won multiplied by your average deal value gives monthly revenue, and multiplied by 12 gives the annual figure. The conversion rates and deal value are your own inputs, so the result reflects how your pipeline converts rather than a fixed benchmark.
AI search visibility adds to your ROI.
Generative answer engines now treat LinkedIn as a primary source for professional queries. The earned media of a programme now includes whether your people are the ones being cited by AI search, not just impression-equivalent value.
See Heyoo in action
Book a personal 30-minute demo to see how Heyoo helps activate employees and leaders through authentic advocacy and managed thought leadership.
“We're much more active on LinkedIn as a team, and our updates reach a broader audience through authentic posts.”
Adrie Smith AhmadContent and Brand LeadFAQs about employee advocacy ROI
Cannot find an answer to your question? Feel free to chat with our team.
Chat with us