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Post Analytics

Clear visibility into ROI and performance

Heyoo provides a central analytics dashboard that shows how employee advocacy is performing across the organisation. Track activity and results over time, across people, teams and campaigns to measure the real impact of employee-led content.

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Posting activity
Last 12 months across the team
2026
JFMAMJJASOND
MON
WED
FRI
1,386 posts in the last yearLessMore
Impressions
83.7K
+21%
vs. previous period

Team analyticsComing soon

Track posts, clicks, reach and engagement per employee, team or department. See participation and activity trends over time, making progress easy to share internally and report on.

Employee engagement
87.7%+108%

Compared to previous period

LeaderboardView all
NamePostsClicks
Michael Scott
34312
Dwight Schrute
19169
Jim Halpert
1097

Leaderboard

The leaderboard shows who's actively posting and driving results. It makes contributions visible, encourages friendly competition, and helps turn posting into a regular habit across the team.

UTM Builder
Source
heyoo
Medium
employee_advocacy
Campaign
peple_case_study
Term
uk_market
Content
data_driven_angle
URL preview
https://www.heyoo.ai/en/casestudies/peple/?utm_source=heyoo&utm_medium=employee_advocacy&utm_campaign=peple_case_study&utm_term=uk_market&utm_content=data_driven_angle

Measure website traffic

Posts can include optional tracking links, making clicks attributable to specific employees, posts and campaigns. This enables clear reporting on the measurable website traffic generated by employee posts.

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39%
Shorter sales cycle
7×
More engagement
12×
More reach
Neople
“We're much more active on LinkedIn as a team, and our updates reach a broader audience through authentic posts.”
Adrie Smith AhmadAdrie Smith AhmadContent and Brand Lead
FAQ

FAQs for Post Analytics

Cannot find an answer to your question? Feel free to chat with our team.

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How do you measure the ROI of LinkedIn thought leadership and employee advocacy?
Heyoo measures structured metrics such as posts published, campaign participation and link clicks. By using trackable shortlinks, marketing teams can see how LinkedIn thought leadership and employee advocacy contribute to website traffic and engagement without relying solely on vanity metrics.
Can you track clicks per leader or employee?
Yes. Each LinkedIn post can include a unique trackable link. This allows marketing to see how individual leaders and employees contribute to traffic in a structured and transparent way.
Does Heyoo support UTM tracking?
Yes. UTM parameters can be added to links to integrate LinkedIn performance into existing analytics dashboards. This helps connect thought leadership and advocacy activity to broader marketing reporting.
What metrics matter most in LinkedIn thought leadership?
Posting consistency, campaign participation and link clicks provide the clearest signal of structured activity. While impressions and likes indicate engagement, measurable clicks and sustained publishing rhythm are stronger indicators of long-term impact.
Can you compare employee advocacy to LinkedIn Ads?
Yes. Because Heyoo tracks clicks and participation, marketing teams can compare organic LinkedIn thought leadership and employee advocacy performance with paid campaigns. This provides context on how organic visibility complements paid media.
How do you identify top-performing leaders or employees?
Heyoo provides performance overviews based on posts shared and clicks generated. This allows marketing to recognise active contributors while keeping the focus on participation rather than competition.
Can you measure website traffic from LinkedIn posts?
Yes. By using trackable shortlinks and optional UTM parameters, website traffic from LinkedIn thought leadership and employee advocacy posts can be attributed clearly.
How do you report LinkedIn performance to management?
Heyoo centralises participation and click data in one dashboard. This enables marketing teams to present structured progress around LinkedIn thought leadership and employee advocacy without compiling manual reports from multiple tools.