“The campaigns our marketing team launches in Heyoo give me relevant post ideas already in my own tone of voice. I add my insights on top and publish in minutes.”
Olivier Aubert
Data Product Manager
Tools
The employee advocacy tools stack
Beyond the platform itself, the smaller tools and workflows that make a programme operational. What Heyoo customers reach for and what they consciously avoid.
Core
The platform that runs the programme
One platform where pillars, drafts, posting calendar, and analytics live. Heyoo is built for this layer specifically for B2B marketing teams who run the programme for many voices, including a managed thought leadership track for executives.
The platform replaces the two things teams usually settle for before buying dedicated software. The first is the four-tool stack assembled in-house: a content brief in Notion, a draft in a generic AI writer, a schedule in a social tool, and a report built manually in a spreadsheet. Each handoff is a place the programme loses momentum. The second is the traditional advocacy tool, built around broadcasting one or two pre-approved posts to the whole team. That model produces a feed of identical copy-paste posts on LinkedIn and erases the personal voice that made the post worth reading in the first place.
Consolidation matters operationally. When everything lives in one place, the marketer running the programme spends less time coordinating and more time on the work that actually moves the needle: refining pillars, reviewing drafts, and acting on participation data before a slow week becomes a slow quarter.
Testimonials
Teams that lead with their people choose Heyoo
“Heyoo helps our distributed team across sales, marketing, and BDR stay active on LinkedIn effortlessly, from using AI to draft posts to scheduling, ensuring everything is unified on one platform.”
Garima Khatri
Content Lead
“Heyoo helps us solve a big challenge around employee advocacy and thought leadership on LinkedIn. As a result, we're much more active on LinkedIn as a team, and our updates reach a broader audience through authentic posts.”
Adrie Smith Ahmad
Content and Brand Lead
“We no longer need to convince people to share. Now they ask for it themselves. That's the biggest win.”
Michel van Overbeek
Commercial Manager
“Heyoo makes it easy to prepare matters and simplify workflows, making operations more efficient. It encourages thought leadership within the team.”
Sabijn van Gerwen
Communication & Brand Manager
“The campaigns our marketing team launches in Heyoo give me relevant post ideas already in my own tone of voice. I add my insights on top and publish in minutes.”
Olivier Aubert
Data Product Manager
“Heyoo helps our distributed team across sales, marketing, and BDR stay active on LinkedIn effortlessly, from using AI to draft posts to scheduling, ensuring everything is unified on one platform.”
Garima Khatri
Content Lead
“Heyoo helps us solve a big challenge around employee advocacy and thought leadership on LinkedIn. As a result, we're much more active on LinkedIn as a team, and our updates reach a broader audience through authentic posts.”
Adrie Smith Ahmad
Content and Brand Lead
“We no longer need to convince people to share. Now they ask for it themselves. That's the biggest win.”
Michel van Overbeek
Commercial Manager
“Heyoo makes it easy to prepare matters and simplify workflows, making operations more efficient. It encourages thought leadership within the team.”
Sabijn van Gerwen
Communication & Brand Manager
“The campaigns our marketing team launches in Heyoo give me relevant post ideas already in my own tone of voice. I add my insights on top and publish in minutes.”
Olivier Aubert
Data Product Manager
“Heyoo helps our distributed team across sales, marketing, and BDR stay active on LinkedIn effortlessly, from using AI to draft posts to scheduling, ensuring everything is unified on one platform.”
Garima Khatri
Content Lead
“Heyoo helps us solve a big challenge around employee advocacy and thought leadership on LinkedIn. As a result, we're much more active on LinkedIn as a team, and our updates reach a broader audience through authentic posts.”
Adrie Smith Ahmad
Content and Brand Lead
“We no longer need to convince people to share. Now they ask for it themselves. That's the biggest win.”
Michel van Overbeek
Commercial Manager
“Heyoo makes it easy to prepare matters and simplify workflows, making operations more efficient. It encourages thought leadership within the team.”
Sabijn van Gerwen
Communication & Brand Manager
“The campaigns our marketing team launches in Heyoo give me relevant post ideas already in my own tone of voice. I add my insights on top and publish in minutes.”
Olivier Aubert
Data Product Manager
“Heyoo helps our distributed team across sales, marketing, and BDR stay active on LinkedIn effortlessly, from using AI to draft posts to scheduling, ensuring everything is unified on one platform.”
Garima Khatri
Content Lead
“Heyoo helps us solve a big challenge around employee advocacy and thought leadership on LinkedIn. As a result, we're much more active on LinkedIn as a team, and our updates reach a broader audience through authentic posts.”
Adrie Smith Ahmad
Content and Brand Lead
“We no longer need to convince people to share. Now they ask for it themselves. That's the biggest win.”
Michel van Overbeek
Commercial Manager
“Heyoo makes it easy to prepare matters and simplify workflows, making operations more efficient. It encourages thought leadership within the team.”
Sabijn van Gerwen
Communication & Brand Manager
Adjacent
CRM and pipeline attribution
CRM and UTM tracking are very useful for getting a clearer picture of ROI alongside the reach and engagement numbers. UTM-attributed visits and form fills connect post traffic to the revenue data. The integration does not need to be deep; even a lightweight UTM-to-opportunity mapping inside the CRM is enough to start moving part of the conversation from impressions to revenue.
Two operational habits make that attribution credible without any custom engineering. Add "Personal LinkedIn Post" as an option in the "How did you hear about us?" field on the lead form, so self-reported attribution lands in the CRM in a consistent shape. And give SDRs a one-click way to tag a deal with the same source when a prospect mentions a post in their first call. Combined with UTM-tagged links inside posts, the programme has a three-way trace from post to lead to opportunity.
Performance metrics
Fewer tools means more posts.
12×More reachSource: LinkedIn
39%Shorter sales cycleSource: Heyoo Customer Survey 2026
Programmes running on a consolidated stack post more consistently at 60 and 90 days than programmes fragmented across multiple tools with manual handoffs.
Avoid
What not to spend on
Standalone scheduling tools that do not understand your content pillars and points of view (POVs). Generic AI writers detached from your tone. Generic pre-approved one-size-fits-all templates. The more authentic the posts, the more engagement.
The pattern that kills programmes is tool sprawl. Each additional tool adds a login, a context switch, and a manual step. Employees who have to navigate three tools to post once a week will post less often over time. The programme cost per post rises as the stack grows.
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Overview
Employee Advocacy
Heyoo is the platform B2B marketers use to run employee advocacy: real voices, posting on themes the company cares about, measured against outcomes that move the business.
Read moreDeep diveEmployee Advocacy Strategy
How to design an employee advocacy strategy that holds: goals, pillars, voices, and the operating model Heyoo customers use.
Read moreDeep diveEmployee Advocacy Software
Buyer's guide to employee advocacy software for the B2B marketer who runs the programme. Decision criteria, traps, and where Heyoo fits.
Read moreDeep diveEmployee Advocacy ROI
Calculate the earned media value and time savings of an employee advocacy programme on LinkedIn: impressions, clicks, and writing time saved.
Read moreDeep diveEmployee Advocacy Examples
Three patterns from employee advocacy programmes that work: cross-functional teams, employees grounded in real work, many voices on each company moment.
Read moreSchedule a demo
See Heyoo in action
Book a personal 30-minute demo to see how Heyoo helps activate employees and leaders through authentic advocacy and managed thought leadership.
39%
Shorter sales cycle
7×
More engagement
12×
More
reach
“We're much more active on LinkedIn as a team, and our updates reach a broader audience through authentic posts.”
Adrie Smith AhmadContent and Brand LeadFAQ
FAQs about Employee Advocacy Tools
Cannot find an answer to your question? Feel free to chat with our team.
Chat with usWhat is the smallest viable stack?
The platform plus a calendar integration. Everything else can wait until you have proof the programme is producing.
Should we build internal tools instead of buying?
Almost never. The marginal value of building employee advocacy tooling in-house is negative for all but the largest enterprises. Buy the platform and spend the saved time on the programme design.
Should we adopt the platform first or build the strategy first?
Strategy first, in outline. Pick the goal, pick the pillars, identify the first cohort. Then the platform. Buying tooling before the strategy is decided produces a generic configuration that will need to be redone in the first quarter.
How does the tools stack change when the programme scales across business units?
The platform stays. What changes is the calendar structure and the analytics view. Multi-BU programmes need pillar tags that map to each unit and a reporting layer that can roll up across them. Plan for that view from the start if growth is plausible inside twelve months.
Do we need a separate translation or localisation tool?
Most B2B programmes do not. The drafting layer should generate posts in the language the employee will publish in. A separate translation step is a workflow risk because it sits between the draft and the post, which is exactly where momentum is lost.