New in Heyoo: Content Pillars & Points of View

Content Pillars are the key themes your company wants to lead on. These could be innovation, hiring, sustainability or industry-specific topics. They represent the strategic areas you want to be recognised for.

POVs (Points of View) are your organisation's unique takes within those themes. They express your stance on relevant trends, challenges and priorities, helping you show up with a clear and credible voice.

Together, they guide your employee content, ensuring it stays aligned with your brand's positioning while remaining personal and authentic.

As an admin, you can now define your company's strategic content pillars and assign different POVs to each one. These inputs influence the post suggestions employees receive, helping them share content that's both relevant to them and aligned with your company's narrative.

For your employees:

• Each post suggestion is linked to a specific pillar and POV
• Employees can see the angle or stance each post takes, and choose the one that fits them best
• They can always edit the post or adjust the POV to match their personal tone and style

Marketing teams using Content Pillars in Heyoo generate, on average, 12 distinct post angles per pillar, giving every employee a different way to enter the same theme.

This gives employees clarity and choice, making posts more relatable and impactful.

• Build trust and authority by aligning internal voices with your external messaging
• Make thought leadership scalable by giving employees strategic guidance without scripting them
• Keep content consistent without making it feel corporate or forced
• Drive real marketing outcomes, from lead generation to event signups to employer branding