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Semrush Spotlight 2025

29 October 2025 · Passenger Terminal Amsterdam, Amsterdam

The Heyoo stand on the show floor at Semrush Spotlight in Amsterdam

Spotlight is Semrush’s conference for marketers. The 2025 edition ran at the Passenger Terminal in Amsterdam, with a day focused on brand visibility and growth. Heyoo was one of the sponsors, with a stand on the floor.

We came to talk about a channel most teams still underuse: the reach of their own people.

Plenty of visitors wanted to know how that works without everyone posting the same thing, which is our favourite question to answer. Read up on employee advocacy, or book an online demo with us to see it with your own numbers.

Testimonials

Teams that lead with their people choose Heyoo

  • The campaigns our marketing team launches in Heyoo give me relevant post ideas already in my own tone of voice. I add my insights on top and publish in minutes.Olivier Aubert, Data Product Manager at AllYourBI
  • Heyoo helps our distributed team across sales, marketing, and BDR stay active on LinkedIn effortlessly, from using AI to draft posts to scheduling, ensuring everything is unified on one platform.Garima Khatri, Content Lead at Workwize
  • Heyoo helps us solve a big challenge around employee advocacy and thought leadership on LinkedIn. As a result, we’re much more active on LinkedIn as a team, and our updates reach a broader audience through authentic posts.Adrie Smith Ahmad, Content and Brand Lead at Neople
  • We no longer need to convince people to share. Now they ask for it themselves. That’s the biggest win.Michel van Overbeek, Commercial Manager at peple
  • Heyoo makes it easy to prepare matters and simplify workflows, making operations more efficient. It encourages thought leadership within the team.Sabijn van Gerwen, Communication & Brand Manager at asqin
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See Heyoo in action

Book a personal 30-minute demo to see how Heyoo helps activate employees and leaders through authentic advocacy and managed thought leadership.

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39%
Shorter sales cycle
More engagement
12×
More reach
Neople
We’re much more active on LinkedIn as a team, and our updates reach a broader audience through authentic posts.
Adrie Smith AhmadAdrie Smith AhmadContent and Brand Lead