Semrush Spotlight 2025
29 October 2025 · Passenger Terminal Amsterdam, Amsterdam

Spotlight is Semrush’s conference for marketers. The 2025 edition ran at the Passenger Terminal in Amsterdam, with a day focused on brand visibility and growth. Heyoo was one of the sponsors, with a stand on the floor.
We came to talk about a channel most teams still underuse: the reach of their own people.
Plenty of visitors wanted to know how that works without everyone posting the same thing, which is our favourite question to answer. Read up on employee advocacy, or book an online demo with us to see it with your own numbers.










