Converseon

About

Converseon is a strategic online marketing agency in Weesp, near Amsterdam, that helps SME+ companies grow online. The agency works with B2B organisations whose sales happen in conversations with buyers, and combines targeted lead generation campaigns on social media and Google with websites, design and content.

A Converseon team member working at her desk in the agency’s office

The Converseon team in a meeting at the agency’s office in Weesp

Converseon strategists planning a campaign with sticky notes on a glass wall

Arjen de Groot and Daan Boekhoorn founded Converseon in 2018 and lead a team of specialists in strategy, content, campaigns and sales alignment. Every engagement starts with insight into the client’s organisation, and real-time dashboards keep results transparent. In 2024 the agency was named an FD Gazelle and listed in the Fonk150 and the Emerce Top 100.

What Converseon offers

Strategy sessions that map growth opportunities and constraints before any campaign starts.
B2B lead generation campaigns on social media and Google.
Employee advocacy and thought leadership programmes on LinkedIn.
Websites, design and content creation.
Strategic advice and in-company training for marketing and sales teams.

How Converseon works with Heyoo

More and more Converseon clients ask for LinkedIn visibility that goes beyond paid ads. Converseon builds employee advocacy and thought leadership into their online marketing strategy, and Heyoo gives their leaders and employees personalised LinkedIn content and ongoing activation to put that strategy into practice.

Portrait of Arjen de Groot, co-founder of Converseon

ROI

Why companies actively manage thought leadership

Thought leadership on LinkedIn works when real people show up consistently. Heyoo helps you turn authentic employee voices into measurable reach, engagement and demand.

Calculate your ROI

39%Shorter sales cycleSource: Heyoo Customer Survey 2026

7×More engagementSource: LinkedIn

12×More reachSource: LinkedIn

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