DowSocial
About
DowSocial is a LinkedIn Ads agency based in Peterborough that helps B2B companies reach the right buyers and build visibility, reputation and opportunity across the sales cycle. Founder Kristian Downer has led the agency since 2013 and manages client campaigns himself, for companies in construction, engineering, aerospace and defence, technology and SaaS, education and professional services.
Kristian has trained more than 10,000 businesses on behalf of Google, Meta, Vodafone and techUK, and has taught digital marketing as an associate lecturer at Nottingham Trent University. He speaks on LinkedIn Thought Leader Ads and on combining paid and organic LinkedIn activity, and his Thought Leader Ads Framework shapes how DowSocial turns posts from individual profiles into paid campaigns.
What DowSocial offers
- LinkedIn Ads management, from set-up and targeting to daily optimisation in Campaign Manager.
- Thought Leader Ads campaigns that promote posts from founders, leaders and employees.
- A 30-day LinkedIn Ads set-up and launch, and a 90-day kickstart programme.
- LinkedIn and LinkedIn Ads training for marketing, sales and leadership teams.
- Talks on Thought Leader Ads and paid and organic LinkedIn strategy.
How DowSocial works with Heyoo
Heyoo helps your leaders and employees publish personalised LinkedIn content consistently. DowSocial puts paid budget behind the strongest of those posts with Thought Leader Ads, so content that already resonates organically reaches the exact buyers you target.
Why companies actively manage thought leadership
Thought leadership on LinkedIn works when real people show up consistently. Heyoo helps you turn authentic employee voices into measurable reach, engagement and demand.
Calculate your ROIHeyoo’s customers include SWARCO, TestGorilla, AllYourBI, Workwize, peple, Red Kiwi, Purple, Contentoo, Neople, Converseon, Payhawk, asqin and Effectory.
See Heyoo in action
Book a personal 30-minute demo to see how Heyoo helps activate employees and leaders through authentic advocacy and managed thought leadership.
“We’re much more active on LinkedIn as a team, and our updates reach a broader audience through authentic posts.”
Adrie Smith AhmadContent and Brand Lead