Verderkijker
About
Verderkijker is an employee advocacy consultancy in The Hague, founded by Ilse Weijland. Ilse helps social-sector organisations turn scattered ambassador initiatives into a programme that lasts, with employees who strengthen both the recruitment and the retention of talent. Her approach treats advocacy as behaviour change, with attention to what people can do, what they want and the room and safety their organisation gives them.
Ilse started out as a career coach and has spent more than 15 years training, coaching and guiding professionals and organisations in how they show up, online and offline. She completed the Master Coach programme at de Baak and postgraduate training in behaviour change with the Behavior Change Group, and has worked with organisations including UWV, Kiwa, Sanquin, Slachtofferhulp and several Dutch water authorities.
What Verderkijker offers
- Inspiration sessions that turn loose advocacy actions into a shared direction for communications, recruitment and management.
- An ambassador diagnosis that shows what works, where friction remains and what to focus on, with a clear case for your management team.
- Nine-month guidance programmes that build and embed employee advocacy with mandate, clear choices and support.
- On-site training that helps ambassadors find their voice and share their own stories on LinkedIn.
- Advocacy measurement in numbers and in quality, from reach and engagement to ownership and pride.
How Verderkijker works with Heyoo
Verderkijker builds the behaviour, mandate and internal support that make an employee advocacy programme last. Heyoo makes sharing easy for those ambassadors, with personalised LinkedIn content, campaigns and ongoing activation, so people who want to speak up have everything they need to keep going.
Why companies actively manage thought leadership
Thought leadership on LinkedIn works when real people show up consistently. Heyoo helps you turn authentic employee voices into measurable reach, engagement and demand.
Calculate your ROIHeyoo’s customers include SWARCO, TestGorilla, AllYourBI, Workwize, peple, Red Kiwi, Purple, Contentoo, Neople, Converseon, Payhawk, asqin and Effectory.
See Heyoo in action
Book a personal 30-minute demo to see how Heyoo helps activate employees and leaders through authentic advocacy and managed thought leadership.
“We’re much more active on LinkedIn as a team, and our updates reach a broader audience through authentic posts.”
Adrie Smith AhmadContent and Brand Lead