Willem Nales
About
Willem Nales is an independent SEO, GEO and AI search consultant based in the Rotterdam region. With more than ten years of experience in technical SEO and organic visibility, he helps organisations get found in Google and in AI search platforms such as ChatGPT, Perplexity, Gemini and Google AI Overviews.
Willem works with B2B companies, e-commerce businesses, scale-ups, start-ups, marketing agencies and corporate organisations across the Netherlands, as an outsourced or interim SEO specialist, strategic consultant or trainer. His workshops cover SEO fundamentals, advanced on-page SEO, GEO and AI search, and using ChatGPT and Claude at work.
What Willem Nales offers
- Technical SEO audits with a prioritised action plan.
- SEO outsourcing, interim and freelance SEO support, and strategic consulting.
- GEO scans that measure visibility in ChatGPT, Perplexity, Gemini and AI Overviews, plus an AI search strategy.
- LinkedIn Ads campaigns for B2B companies.
- Training and workshops on SEO, GEO and AI tools such as ChatGPT and Claude.
How Willem Nales works with Heyoo
Willem makes sure your website and content are found in Google and AI search. Heyoo extends that visibility to LinkedIn, helping your leaders and employees publish personalised content that builds authority with buyers and in AI search.
Why companies actively manage thought leadership
Thought leadership on LinkedIn works when real people show up consistently. Heyoo helps you turn authentic employee voices into measurable reach, engagement and demand.
Calculate your ROIHeyoo’s customers include SWARCO, TestGorilla, AllYourBI, Workwize, peple, Red Kiwi, Purple, Contentoo, Neople, Converseon, Payhawk, asqin and Effectory.
See Heyoo in action
Book a personal 30-minute demo to see how Heyoo helps activate employees and leaders through authentic advocacy and managed thought leadership.
“We’re much more active on LinkedIn as a team, and our updates reach a broader audience through authentic posts.”
Adrie Smith AhmadContent and Brand Lead