Lunch & Learn: AI in B2B Marketing and Sales
11 December 2026 · Space to Create, Utrecht

Converseon hosts a free Lunch & Learn (lunch is included for all attendees) on AI in B2B marketing and sales at Space to Create in Utrecht on 11 December 2026, from 11:00 to 14:00. It is organised together with AI in Sales, Competence Factory and Heyoo. The session is in Dutch.
The focus is practical: concrete AI workflows for lead generation and follow-up, automation in commercial processes, and AI applications that already deliver returns. There is plenty of room to bring your own cases and funnel questions.
The speakers are Arjen de Groot, director of Converseon, Wilco Lourens, co-founder of AI in Sales, and Bas Janssen, co-founder of Heyoo. Bas covers LinkedIn and employee advocacy with AI, showing how colleagues and leadership can post with AI in their own tone of voice.
Places are limited. Claim your free spot on the Converseon event page. If you can’t make it to the event, feel free to book an online demo to learn more about Heyoo and employee advocacy with AI.










