Upcoming EventLunch & Learn: AI in B2B Marketing and Sales
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Lunch & Learn: AI in B2B Marketing and Sales

11 December 2026 · Space to Create, Utrecht

A speaker presenting on AI in B2B sales to a seated audience at a previous Lunch & Learn

Converseon hosts a free Lunch & Learn (lunch is included for all attendees) on AI in B2B marketing and sales at Space to Create in Utrecht on 11 December 2026, from 11:00 to 14:00. It is organised together with AI in Sales, Competence Factory and Heyoo. The session is in Dutch.

The focus is practical: concrete AI workflows for lead generation and follow-up, automation in commercial processes, and AI applications that already deliver returns. There is plenty of room to bring your own cases and funnel questions.

The speakers are Arjen de Groot, director of Converseon, Wilco Lourens, co-founder of AI in Sales, and Bas Janssen, co-founder of Heyoo. Bas covers LinkedIn and employee advocacy with AI, showing how colleagues and leadership can post with AI in their own tone of voice.

Places are limited. Claim your free spot on the Converseon event page. If you can’t make it to the event, feel free to book an online demo to learn more about Heyoo and employee advocacy with AI.

Testimonials

Teams that lead with their people choose Heyoo

  • “The campaigns our marketing team launches in Heyoo give me relevant post ideas already in my own tone of voice. I add my insights on top and publish in minutes.” Olivier Aubert, Data Product Manager at AllYourBI
  • “Heyoo helps our distributed team across sales, marketing, and BDR stay active on LinkedIn effortlessly, from using AI to draft posts to scheduling, ensuring everything is unified on one platform.” Garima Khatri, Content Lead at Workwize
  • “Heyoo helps us solve a big challenge around employee advocacy and thought leadership on LinkedIn. As a result, we’re much more active on LinkedIn as a team, and our updates reach a broader audience through authentic posts.” Adrie Smith Ahmad, Content and Brand Lead at Neople
  • “We no longer need to convince people to share. Now they ask for it themselves. That’s the biggest win.” Michel van Overbeek, Commercial Manager at peple
  • “Heyoo makes it easy to prepare matters and simplify workflows, making operations more efficient. It encourages thought leadership within the team.” Sabijn van Gerwen, Communication & Brand Manager at asqin
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Neople
“We’re much more active on LinkedIn as a team, and our updates reach a broader audience through authentic posts.”
Adrie Smith AhmadAdrie Smith AhmadContent and Brand Lead