Growth Metrics
Marketing KPIs, formulas, and benchmarks. What each metric measures, how to calculate it, and what counts as a strong number in B2B SaaS.
Other categories
Marketing Fundamentals
Definitions and frameworks for the foundational marketing concepts every B2B team works with. Start here if you're building or refreshing a marketing function.
Browse hubGrowth Strategies
B2B growth strategies, with definitions, playbooks, and benchmarks. Covers employee advocacy, thought leadership, ABM, demand generation, and more.
Browse hubCustomer Growth
How customer-side motions become a growth channel: retention, expansion, advocacy, referrals, and the metrics that quantify each.
Browse hubActivate your team on LinkedIn
Heyoo helps marketing teams turn employees into authentic, on-brand storytellers, with personalised drafts, a shared calendar, and pipeline-grade analytics.