LinkedIn marketing terms defined: post formats, platform features, reach and engagement metrics, and the tactics B2B teams use to build presence and pipeline on the platform.
All LinkedIn terms
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Marketing Fundamentals
Definitions and frameworks for the foundational marketing concepts every B2B team works with. Start here if you’re building or refreshing a marketing function.
Browse hubGrowth Strategies
B2B growth strategies, with definitions, playbooks, and benchmarks. Covers employee advocacy, thought leadership, ABM, demand generation, and more.
Browse hubAI Search Visibility
Definitions for the emerging discipline of AI search visibility: GEO, answer engine optimisation, LLM citations, share of model, and how to measure whether your brand shows up in AI answers.
Browse hubGrowth Metrics
Marketing KPIs, formulas, and benchmarks. What each metric measures, how to calculate it, and what counts as a strong number in B2B SaaS.
Browse hubCustomer Growth
How customer-side motions become a growth channel: retention, expansion, advocacy, referrals, and the metrics that quantify each.
Browse hubActivate your team on LinkedIn
Heyoo helps marketing teams turn employees into authentic, on-brand storytellers, with personalised drafts, a shared calendar, and pipeline-grade analytics.