LinkedIn Articles (Pulse)
LinkedInLinkedIn Articles are long-form posts published natively on LinkedIn. Many people still call them Pulse, after the brand LinkedIn once used for its publishing platform, but today they are simply articles: pieces with a headline, a cover image, rich formatting, and a permanent URL that lives on the author’s profile.
That permanence is the key difference from a normal post. A feed post is built for the moment and disappears down the feed within a day or two. An article is built to last, which makes it the right format when you have something substantial to say that you want people to be able to find, reference, and return to later.
Contents
Key takeaways
- Articles are long-form and permanent: they keep a dedicated URL and stay on your profile, whereas feed posts are transient.
- The old Pulse brand referred to LinkedIn’s article platform; the format lives on today simply as LinkedIn Articles, publishable by members and pages.
- Use articles for depth that deserves a lasting home (a detailed argument, a guide, a point of view), and short posts for timely, conversational reach.
What are LinkedIn Articles?
LinkedIn Articles are long-form content published through LinkedIn’s article editor rather than the short post box. They support:
- A title and cover image, so they read as a proper piece rather than a status update.
- Formatting such as headings, links, images, and quotes.
- A permanent, shareable URL that stays on your profile under an Articles section.
Historically this capability was branded Pulse, and you will still see the term used. The underlying format is the same: a place to publish writing that is too long or too lasting for the feed.
When should you use an article instead of a post?
Articles and posts do different jobs, and the choice depends on the content:
- Reach and conversation favour short posts. The feed tends to distribute and reward quick, native posts more readily, and they invite comments.
- Depth and durability favour articles. A detailed argument, a how-to guide, or a considered point of view benefits from the space and the permanent URL.
A common pattern is to publish an article for the substance, then write a short feed post that shares the key idea and links to it, getting the conversational reach of a post and the lasting home of an article. This is not an either/or choice so much as two tools for two purposes.
How do articles support thought leadership?
Because they are permanent and long-form, articles are a natural home for thought leadership. A well-argued article can be referenced for years, linked from other content, and used to establish genuine authority on a subject in a way a fleeting post cannot.
The cost is effort: articles take longer to write well, which is why leaders often start them and never finish. Managed thought-leadership support, drafting and editorial help that keep the author’s voice and final say, is how many executives sustain an article or newsletter cadence they could not maintain alone. Heyoo’s managed profiles are built for this kind of consistent long-form output.
Activate your team on LinkedIn
Heyoo helps marketing teams turn employees into authentic, on-brand storytellers, with personalised drafts, a shared calendar, and pipeline-grade analytics.
Frequently asked questions
Is LinkedIn Pulse still a thing?
Pulse was LinkedIn’s brand for its article platform. The brand has largely faded, but the capability remains as LinkedIn Articles. If someone refers to a Pulse article, they mean a long-form article published on LinkedIn.
Do LinkedIn Articles get less reach than posts?
Often, yes, in terms of immediate feed distribution: short native posts tend to earn more in-feed reach and conversation. Articles trade some of that immediacy for depth and permanence. A common workaround is to publish the article, then share it with a short feed post.
Can company pages publish articles?
Yes. Both individual members and company pages can publish articles, though for thought leadership the more effective route is usually a named person’s profile, since human authors earn more trust and reach than brand accounts.