Plan your LinkedIn content calendar
A LinkedIn content calendar is a shared schedule of planned LinkedIn posts. Use the weekly template to plan posts for every profile, then run the plan in the Heyoo Team Calendar for employees, executives and the Company Page.
What is a LinkedIn content calendar?
A LinkedIn content calendar is a shared schedule of planned posts. It shows the profile, day, theme and status of each post. Teams use it to keep employees, executives and the Company Page posting steadily.
It is the LinkedIn form of a content calendar, also called a social media content calendar or social media content planner. In Heyoo, it is part of the social media planner.
The calendar is one stage of LinkedIn content management, which runs from collecting input to measuring results.
Weekly LinkedIn content calendar template
Copy this table into a spreadsheet to plan one week of LinkedIn content. Each row is one post with a profile, a content pillar, a content type and the input it starts from. The status column uses the stages of the Heyoo approval workflow.
Content pillars are the topics each person posts about. Content types keep the mix varied: Personal Perspective, Educational, Company & Culture and Market & Proof.
| Day | Profile | Content pillar | Content type | Input | Status |
|---|---|---|---|---|---|
| Monday |  CEO | Market outlook | Personal Perspective | Content interview | Approved |
| Tuesday |  Company Page | Product releases | Educational | Content Agent: company blog | Scheduled |
| Wednesday |  Head of Sales | Customer results | Market & Proof | Voice note | Pending Approval |
| Thursday |  Product Manager | Product releases | Educational | Bullet points | Draft |
| Thursday |  Customer Success Lead | Customer results | Personal Perspective | Content interview | Changes Requested |
| Friday |  Head of Marketing | Team and culture | Company & Culture | Voice note | Scheduled |
How do you build a LinkedIn content calendar?
Build a LinkedIn content calendar in six steps, from the list of profiles to approved, scheduled posts.
List the profiles
Add every profile that posts: executives, experts, employees and the Company Page.
Connected profilesARConnectedinAnna RedelCEOTBConnectedinTom BradleyHead of SalesConnectedinCompany PageAdmin accessFVInvite sentFemke VisserProduct ManagerGive each person content pillars
Pick the topics each person posts about, such as Market outlook or Customer results, with the points of view behind them.
Content FoundationContent pillarDoneMake AI Visibility MeasurableIf you can’t measure AI visibility, you’re guessingCompany-alignedConsistent LinkedIn posting builds lasting visibilityCompany-alignedMost teams overreact to a single bad AI answerIndividualSet a posting rhythm
Decide how often each person posts and on which days.
Posting rhythmHow many posts a month?−+8~2 a weekPreferred posting daysMTWTFSSMonTueWedThuFriSatSunW37EducationalMarketW38MarketPersonalW39CultureEducationalFill each slot with an idea
Add one row per post. Start each from a content interview, a voice note or a source Content Agent follows.
Content AgentNewSemrush Blog
Release week: the new AI visibility reportAsk each team to share one client question the report answers, in their own words.
DismissSaveGenerate postReview overlaps and reschedule
Check that no two people post on the same topic on the same day. Move any post that collides.
Team CalendarTwo Customer results posts on ThursdayMoved to FriWed 20Notes from the sales floorThu 21What a customer taught usA customer story from supportFri 22A customer story from supportApprove and schedule each post
Send each draft to the person named on it for approval. Then schedule each approved post in its slot.
ApprovalNeeds your approvalARAnna Redel· Tue 19 May · 09:00ApproveRequest changes
Heyoo’s customers include SWARCO, TestGorilla, AllYourBI, Workwize, peple, Red Kiwi, Purple, Contentoo, Neople, Converseon, Payhawk, asqin and Effectory.
How do you plan a LinkedIn content calendar for a team and for executives?
Plan the calendar person by person. Each person gets content pillars and points of view, a posting rhythm and a monthly round of input, and Heyoo shows each rhythm in the calendar. Drafts follow each person’s tone of voice, so executives and the wider team each sound like themselves.
Three to five themes per person
Content Foundation gives each person three to five themes to be known for, next to the company’s content pillars. Heyoo builds them from the person’s LinkedIn profile and your website. Over a month, each person’s rows in the template cover every theme.
See Content FoundationWhat I talk aboutEditMeasuring AI visibilityCompany websiteWhere AI assistants mention brands, and what they say.Earning citations in AI answersInterviewWhich content AI answers draw on.Building visibility on LinkedInLinkedIn postsHow experts grow a following with consistent posts.Post ideas from the sources you follow
Add the blogs, news outlets, RSS feeds and LinkedIn pages your team follows. Content Agent checks them on the schedule you set and turns new content into LinkedIn post ideas for each person. The week fills with ideas that fit each person’s Content Foundation.
See Content AgentAdd SourcesMonitor a BlogAdd blogMonitor a News OutletAdd news outletMonitor an RSS FeedAdd RSS feedMonitor LinkedInAdd LinkedIn sourceDrafts in each person’s voice
Heyoo learns how each person writes across 25 expressive dimensions, from tone and structure to perspective. Every draft in the calendar follows that voice profile. Executives and employees can post on the same theme in the same week and each sound like themselves.
See Tone Of VoiceAdvanced Tone of VoiceDeepdive all available dimensions to define your writing style.inAdd LinkedIn PostsQuick Style WizardBuild from ArchetypeSentence ComplexityMostly ShortVery ShortComplex and Layered
Employee posts reach further than company posts
LinkedIn reports that employee posts get 12× more reach than Company Page posts. Heyoo customers report a 39% shorter sales cycle (Heyoo Customer Survey 2026).
Heyoo’s customers include SWARCO, TestGorilla, AllYourBI, Workwize, peple, Red Kiwi, Purple, Contentoo, Neople, Converseon, Payhawk, asqin and Effectory.
How does approval work in a LinkedIn content calendar?
Each post in the calendar carries a status: Draft, Pending Approval, Changes Requested, Approved or Scheduled. The person named on a post approves it before it goes out, so the team sees at a glance which slots still wait for a decision.
Approval is set per person. Some executives approve every post, others delegate publishing to marketing and are notified in advance.
Approve or request changes
The profile owner sees each draft and approves it or sends it back with feedback in one click. Edits are versioned, so both sides can compare changes. Approved posts are ready to schedule in their slot.
See Managed ProfilesNeeds your approvalMichael Scott· 19 hours agoApproveRequest changes
Manage LinkedIn posting for your whole team
Start a free trial, add your team’s profiles and set up each person’s Content Foundation and posting rhythm. Then plan the week with post ideas in one shared calendar.
Start free trialHow do you avoid overlap and reschedule posts?
The Team Calendar shows who posts what and when. Filter by individual, team or campaign. Spot gaps and overlaps before posts go out.
Drag a post to a new slot to reschedule it. Edit the text or visuals and change the time before publishing. Managed profiles are notified in advance. The LinkedIn post scheduler then publishes each post at its slot through the official LinkedIn API.
A shared calendar keeps an employee advocacy programme running week after week, because everyone sees the plan.
Edit and reschedule
Filter by Draft, Scheduled or Posted to see where each post stands. Edit a scheduled post or drag it to a new day before it publishes. Managed profiles are notified in advance of scheduled posts.
See Team CalendarAll usersMay 2026ThuFriSatSun21Launch week recap22
My launch week takeaways23Open slotPersonal PerspectiveMy launch week takeaways24
Weekend reading28What a faster sign-off unlocks29Your questions, answered3031
Continue exploring
LinkedIn Post Scheduler
LinkedIn post scheduler and scheduling tool for teams. Schedule LinkedIn posts for employees, executives and the Company Page, with approvals.
Read moreProductTeam Calendar
Coordinate LinkedIn posts across the team. Drag to reschedule, spot collisions, and pin theme weeks without spreadsheets.
Read moreProductContent Foundation
Record what each person knows, believes and talks about, and who they write for. Built from LinkedIn and your website, applied to every post draft.
Read more
See how Heyoo can run your LinkedIn strategy
Book a personal 30-minute demo to see how Heyoo helps activate employees and leaders through authentic advocacy and managed thought leadership.
“We’re much more active on LinkedIn as a team, and our updates reach a broader audience through authentic posts.”
Adrie Smith AhmadContent and Brand LeadFAQs about the LinkedIn Content Calendar
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